Side Project Jerky via Zagat


The Cowboy: Coffee Beef Jerky from Side Project Jerky and Rival Bros.

Photo by Michael Persico
By Danya Henninger
Local beef wrangler Side Project Jerky is out with its second chef-collaboration flavor, and it incorporates our current favorite ingredient: coffee. Dubbed “The Cowboy” in honor of the cattlemen who roasted their own coffee out on the range over an open fire, the jerky is spicy and earthy.

Jonathan Adams, former Pub & Kitchen chef and partner in local roastery Rival Bros. Coffee, developed the recipe for the new beef chew. It incorporates guajillo chiles, balsamic vinegar and a double-strength brew of Rival Bros.’ Whistle & Cuss signature beans.

A limited run of just 300 bags of The Cowboy are available for $12 each, starting today. Find them at Cook, Green Aisle Grocery, The Foodery and the Trove General Store in Paoli, or order online here. If you love coffee and love beef, this jerky’s for you.

….SOON TO BE AT THE SHOP (and selling out) SO STAY TUNED!


About trovegeneralstore

TROVE GENERAL EST.2010 Trove General, located in Paoli, Pennsylvania, is a men's and women's clothing and accessories store, with a curated collection of home wares, books and apothecary. Stocking brands that value quality and craftsmanship, Trove merges aesthetic and authenticity with heritage brands such as Belstaff, Pendleton, Woolrich, Filson, Blundstone, and Dubarry, while also aiming to constantly introduce fresh brands and ideas suited for an outdoor lifestyle. Harkening back to the days of the original general store, Trove is rooted in it's location and community.. A place meant to make life simpler and more enjoyable. Welcomed feedback or inquires please email 19 Paoli Shopping Center Paoli, PA 19301 Monday-Saturday: 10-5 Sunday: 12-5 P~ 484.320.8626
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