TODAY’S PICK (by Foster)

One of our new arrivals, I+W’s  Willie Rigid Jeans….

A word about these North Carolina milled, Nashville cut+sewn jeans straight from the source….

Most jean styles are born out of a fashion trend or modern innovation. Our signature Willie cut was created as a reaction to what wasn’t happening. When Matt started working on the design five years ago, it was impossible to find a rigid selvage denim jean with no branding, a classic straight leg, and a rise sitting above the hips. So he made one – adding back pockets deep enough to accommodate a small notebook and crafting a leg opening just wide enough to fit over a pair of boots. As a result, our Willie – named for Carrie’s grandfather – is remarkable in its simplicity.

Willie is made of premium 13.50 oz Cone Mills selvage denim, woven on the finest antique shuttle looms in North Carolina, USA. And when it comes to the details, there’s no fancy back pocket stitching and no visible tags or logos, save for a tiny orange “plus” we stitch on the outside thigh seam. Willie molds to the body of his owner; the more you wear him, the better he’ll look.

Rest assured; if you ever need a second pair you can always come back to us for the exact same cut. Willie will never change.

After 3 days of wear, they’ve already made their way to the top of my denim list. Stop by the shop and check out the IMOGENE+WILLIE selection for men and women, and see their quality and craftsmanship for yourself.


About trovegeneralstore

TROVE GENERAL EST.2010 Trove General, located in Paoli, Pennsylvania, is a men's and women's clothing and accessories store, with a curated collection of home wares, books and apothecary. Stocking brands that value quality and craftsmanship, Trove merges aesthetic and authenticity with heritage brands such as Belstaff, Pendleton, Woolrich, Filson, Blundstone, and Dubarry, while also aiming to constantly introduce fresh brands and ideas suited for an outdoor lifestyle. Harkening back to the days of the original general store, Trove is rooted in it's location and community.. A place meant to make life simpler and more enjoyable. Welcomed feedback or inquires please email 19 Paoli Shopping Center Paoli, PA 19301 Monday-Saturday: 10-5 Sunday: 12-5 P~ 484.320.8626
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