A Mast Brothers Movie, Holding It Down –

About five years ago, Rick and Michael Mast started making chocolate from scratch in their Brooklyn apartment to serve at their big dinner parties. Their friends gushed so over the treats that the brothers—two Iowa boys who moved to New York a decade ago to attend cooking school and film school, respectively—decided to turn the hobby into a day job. They set up shop in a tiny Greenpoint space in 2007 and began scouring the world for the best cacao beans. Two years ago, they moved their operation to a 2,000-square-foot Williamsburg factory.

The duo invites the public to watch them painstakingly make every bar, each branded by the origin of the beans—using a process that takes 37 days and isn’t practiced by any other city chocolatiers. Such precision has earned Rick, 34, and Michael, 31, a growing list of fans. Mast Brothers Chocolate sells to 120 stores and restaurants, mostly in the New York area, and has a waiting list of more than 1,500 worldwide. Even President Barack Obama feasts on its creations. The business, launched with $35,000 in savings, just became profitable, and the Masts are expanding their factory in order to triple production.

The brothers and their 14 employees taste their products all day, but say they never feel sick. “Our chocolate isn’t really a candy,” Rick said. “It’s more like caviar.”

Below is short video briefly explaining the journey and visions of both the Farmers and the chocolatiers. Take a look, then come on in and taste for yourself…



About trovegeneralstore

TROVE GENERAL EST.2010 Trove General, located in Paoli, Pennsylvania, is a men's and women's clothing and accessories store, with a curated collection of home wares, books and apothecary. Stocking brands that value quality and craftsmanship, Trove merges aesthetic and authenticity with heritage brands such as Belstaff, Pendleton, Woolrich, Filson, Blundstone, and Dubarry, while also aiming to constantly introduce fresh brands and ideas suited for an outdoor lifestyle. Harkening back to the days of the original general store, Trove is rooted in it's location and community.. A place meant to make life simpler and more enjoyable. Welcomed feedback or inquires please email info@trovegeneral.com. 19 Paoli Shopping Center Paoli, PA 19301 Monday-Saturday: 10-5 Sunday: 12-5 P~ 484.320.8626
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