Fjällräven has become a shop favorite for a variety of reasons… a few of which can be summed up by the brand’s own mission statement. Take a peak at their philosophy below:

The Arctic Fox, or Alopex Lagopus as it is called in Latin, is an animal that greatly impressed Fjällräven’s founder, Åke Nordin, during his hikes in the mountains as a young man. He eventually named his company after his inspiration and each product we make today honors the resourceful predator.

Unfortunately, the arctic fox is in acute danger of extinction. Extreme over-hunting for its fur in the early 1900’s led to a drastic fall in the number of arctic foxes. A dwindling food supply and competition from the red fox are the main reasons why the arctic fox population is under the threat of extinction today.

At Fjällräven (which means “arctic fox” in Swedish), we hope that, in the future, more people will have the opportunity to be inspired by the curious arctic fox in the mountains and see its pups romping outside a den. This is why we support SEFALO in its efforts to save the arctic fox.

The inspiration of the Arctic Fox influences our products and that our business practices ensure employees working in our partner factories are working under safe, fair, legal and humane conditions. We develop environmentally friendly fabrics and co-operate with partners to improve the environment and support biodiversity.

Fore more info on the brand’s storied heritage, check out [] and stop by the shop to check out our full selection of FJ pieces for men and women.


About trovegeneralstore

TROVE GENERAL EST.2010 Trove General, located in Paoli, Pennsylvania, is a men's and women's clothing and accessories store, with a curated collection of home wares, books and apothecary. Stocking brands that value quality and craftsmanship, Trove merges aesthetic and authenticity with heritage brands such as Belstaff, Pendleton, Woolrich, Filson, Blundstone, and Dubarry, while also aiming to constantly introduce fresh brands and ideas suited for an outdoor lifestyle. Harkening back to the days of the original general store, Trove is rooted in it's location and community.. A place meant to make life simpler and more enjoyable. Welcomed feedback or inquires please email 19 Paoli Shopping Center Paoli, PA 19301 Monday-Saturday: 10-5 Sunday: 12-5 P~ 484.320.8626
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